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FACEBOOK ADS

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GOALS

  • Increase your businesses social media presence.
  • Drive targeted traffic to the business website or store.
  • Generate revenue through increased website or store visits.

OUR APPROACH

Facebook is much more than a social media platform. In fact, it can be a huge resource for your business if used properly. Let us show how we can do that.

IDENTIFY AUDIENCE

First and foremost, we need to know everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.

FIGURE OUT THE RIGHT APPROACH

After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas.

SCALING YOUR CAMPAIGN

There are many ways we will approach your Facebook Marketing campaign, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimize results:

Custom: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.

Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.

Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.

Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.

Detailed Targeting: This approach is used to target new customers or people who’ve never heard of

your business before. It involves demographics, interests, behaviors, and other categories.

TWICE AS NICE

If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.

CAMPAIGN MANAGEMENT

To be effective, keyword advertising requires frequent monitoring and adjustment. As part of campaign management, we will perform the following:

Bid price adjustments – This plan defines the specific goals are the principal actions you want visitors to take on the site, which show increasing levels of interest and commitment. For example, such actions could include downloading a brochure, signing up for a newsletter, registering for the appointment, etc.

Ad adjustments – Ad copy may need to be changed from time to time to increase response for given keywords. Multiple ads will be run in rotation and the underperformers will be replaced by new ads. In this way, ads in the campaign will consistently increase their effectiveness at generating clicks from prospects.

Reporting – There is must to be gleaned from your Facebook marketing campaign. SJ Tech will measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to your business on a monthly basis.

Timeframe: Ongoing from the point of campaign launch

ADVERT TYPES

Dynamic ads:

Dynamic Ads (formerly Dynamic Product Ads) connect your store’s product catalog with your Facebook ad account and pixel. When someone visits your site and then logs into Facebook, they’ll see an ad that features the same products they were looking at on your website. As a result, the ad they see is incredibly personalized and relevant.

Multi-product Facebook ads, or carousel ads, are a dynamic ad that promotes a collection of multiple items from your online store. Each product has its own caption, image and destination URL. According to Facebook, advertisers who use the carousel ad type have a 30–50% decrease in cost per acquisition and a 20–30% decrease in cost per click (CPC).

Lead ads:

The lead ad unit makes the process of collecting email addresses and building email lists incredibly easy. With this ad unit, your prospects can sign up for an email list (among other things) with as little effort as it takes to like or share a post.

The beauty of the lead ad unit is that Facebook auto- populates most of the fields that a prospect would normally have to fill out manually. This reduces friction, which makes them more likely to follow through.

Existing customer new product ads:

As mentioned in the previous sections, business owners often spend enough marketing resources on their existing customers. It’s amazing considering the probability of generating a sale from a new customer is between 5–20% while the probability of making a sale from an existing customer is between 60–70%, according to SignalMind.

What’s even more amazing is that repeat customers spend an average of 33% more than new ones and 80% of your future profits will come from just 20% of your existing customers.

Given the data about repeat customers, it’s a no-brainer that when you roll out a new product, the first ad you run should be an announcement targeting existing customers.

New traffic generation ads:

Retargeting is great, but unless you’re driving high-quality traffic to your site, it won’t be very effective. It’s always a good idea to have a Facebook campaign driving potential new customers to your store. I call this type of campaign a first touch point ad, as it’s likely the first time the person viewing the ad has heard of your business.

This type of ad will typically have a lower click-through rate (CTR) and higher CPC than retargeting campaigns because you don’t know as much about the people viewing your ads. But there are several ways you can decrease the cost and improve the performance of a first touch point ad.

PRICING

BUDGETPRICE
0 – 10,000Rs. 2500
10,000-25,000Rs. 3500
25,000-50,000Rs. 5000
50,000-1,00,00012% commission
1,00,000-3,00,0007% commission
3,00,000-5,00,0005% commission

Mentioned charges are for ongoing campaigns. One-time setup fee depends on the size of advertisement campaign and research required.