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GOOGLE ADS

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GOALS

  • Drive targeted traffic to customer’s website/store.
  • Generate revenue through increased website or store visits.

OUR APPROACH

Find affordable keywords:

Customers searching for your products. Google text ads are tied to keywords that individuals use in searches. The more popular (frequently used) a keyword, the more it costs to display an ad linked to that keyword in a favorable position on search results pages. A balance must be stuck between keyword popularity and your campaign’s budget.

Also, some keywords may attract clicks from users who are actually searching for something else. Negative keywords and careful keyword selection are necessary to eliminate these unprofitable clicks.

Keyword Research:

Keywords used for advertising will be derived from a thorough analysis of the online space for the business. The deliverables for this phase of the project are.

Campaign goals & budget – Campaign goals are the metrics businesses want to achieve in terms of click- through rate, cost per lead, conversion rate, and cost per conversion. A maximum monthly ad spend budget will be defined.

Conversion strategy – The conversion strategy defines what a conversion is for the business – e.g. a specific type of patient that results from clicking an ad. It also entails defining the specific pages of a site, which will serve as landing pages for these ads and the steps a visitor takes to affect the conversion after landing on the web site.

Keyword list – Keywords used for ads will be derived from an analysis of searches used for the types of services provided by your business. This includes monthly search volume and estimated bid prices. This list will serve as the foundation for the keyword ad groups defined during campaign setup.

Timeframe: 3 days from start of the project

Budget: During campaign setup, we will do the following.

Configure campaign parameters – We will configure all.

  • Campaign name.
  • Campaign budget limits.
  • Client general and billing information.
  • Keyword bids and preferred placement on the page for each ad.
  • Geo-targeting for each ad in alignment with the geographical range of the client base for clients website.
  • Ad placement in the Google Content Network and Search Network.
  • Time of day and days of the week keyword ads will be scheduled to run Ad rotation.

Create ads and ad groups – Configure all the elements of each ad group in the campaign, including:

  • Keyword combinations in ad group.
  • Keyword ad headlines.
  • Keyword ad copy.
  • Keyword landing page Ads will be tailored for every relevant keyword grouping to ensure maximum effectiveness and multiple keyword ads will be created for each keyword grouping and then tested in rotation to determine which type of copy draws the best response.

Timeframe: 1 week from completion of keyword research

CAMPAIGN MANAGEMENT

To be effective, keyword advertising requires frequent monitoring and adjustment. As part of campaign management, we will perform the following:

Bid price adjustments – This plan defines the specific goals are the principal actions you want visitors to take on the site, which show increasing levels of interest and commitment. For example, such actions could include downloading a brochure, signing up for a newsletter, registering for the appointment, etc.

Ad adjustments – Ad copy may need to be changed from time to time to increase response for given keywords. Multiple ads will be run in rotation and the underperformers will be replaced by new ads. In this way, ads in the campaign will consistently increase their effectiveness at generating clicks from prospects.

Landing page adjustments – A keyword’s relevance score is calculated by Google and can affect the price you must pay to achieve favorable position for an ad associated with that keyword.

Relevance is defined in large part by the alignment of copy on the landing page for the ad with the keywords and copy used in the ad. We will periodically adjust the landing page copy to ensure a high relevance score from Google for each keyword.

Reporting – A report will be provided fortnight basis to allow you to track visitor conversions over time. We will provide a fortnight basis report with an analysis of important trends.

Timeframe: Ongoing from the point of campaign launch

ADWORDS AD TYPES

Google Search:

Advertisers can create a campaign for their business, setting up several ad groups within the campaign that can focus on different categories of keyword.

For example, a web design company might choose to run adverts for web design, SEO and social media marketing, and would create individual ad groups for each of the three topics, each bidding on different keywords and showing adverts written specifically for them.

Google Shopping:

Google Shopping is a great tool for advertisers who have an ecommerce website. Although a search campaign can be used to advertise a website and its special offers, a shopping campaign can advertise every single product individually, without having to set bids on all of the products’ keywords.

Display Ads:

Google’s display network is a wide selection of websites that accept advertising via AdWords, allowing advertisers to promote their business in a variety of formats:

Text ads: The ads are identical in format to the text ads on the search network, but are displayed across the network of partner websites. You can kill two birds with one stone and publish the same advert on both the search and display networks by creating a “Search network with display select” campaign.

Image ads: This is a more eye-catching ad type, allowing you to use images on the display network to get people to click through to your website.

Rich media ads: Rich media ads are similar to image ads, but have interactive elements and animations that make it more eye-catching and interactive.

Video ads: This is similar to a rich media ad, but a video can be embedded to play directly within it.

Video Ads:

Advertise on YouTube with Video campaigns on Google AdWords. You can choose ad formats that serve with an option to skip the ad after five seconds or as a six second buffer between videos.

Campaign features allow you to extend ads with shopping campaigns and with mobile app installs.

In November 2006, Google acquired YouTube for more than $1.6 billion, sparking the start of the website becoming more commercialized, with more adverts appearing day by day. This change to YouTube opened up more huge opportunities for advertisers, with the website currently offering a variety of advert formats.

PRICING

BUDGETPRICE
0 – 10,000Rs. 2500
10,000-25,000Rs. 3500
25,000-50,000Rs. 5000
50,000-1,00,00012% commission
1,00,000-3,00,0007% commission
3,00,000-5,00,0005% commission

Mentioned charges are for ongoing campaigns. One-time setup fee depends on the size of advertisement campaign and research required.